Luxury is an investment.Proper care protects the standard.Your What Wig™ unit is crafted with premium-quality hair and fuller density designed to move naturally and last beautifully.

Cleansing

Clean hair performs better.

• Shampoo every 2–3 weeks (or sooner with heavy product use)

• Use a sulfate-free, moisturizing shampoo

• Gently massage — do not scrub or twist

• Rinse thoroughly with lukewarm water

Product buildup and excessive heat on dirty hair can cause dryness and shedding over time.

Clean hair preserves movement and softness.Conditioning

Conditioning.

Hydration is essential to luxury hair.

  • Apply a moisturizing conditioner from mid-shaft to ends
  • Allow it to sit for 10–15 minutes
  • Rinse thoroughly
  • Deep condition monthly for optimal softness
  • Avoid applying heavy conditioner directly to lace or knots to maintain integrity.

Drying.

Handle with intention.

  • DryingHandle with intention.
  • Gently blot with a towel — never rub
  • Air dry whenever possible
  • If blow-drying, use low to medium heat with a heat protectant
  • Excessive high heat shortens the lifespan of any luxury unit.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

To maintain softness, shine, and longevity, follow these care guidelines.

Styling: Fuller density holds style beautifully — protect it.
• Always use a heat protectant

• Avoid excessive daily high-heat styling

• Use quality styling tools

• Store curls properly overnight
Storage:Protect the shape. Preserve the lace.
• Store on a mannequin head or wig stand

• Keep in a satin or silk bag when traveling

• Avoid crushing or folding the lace

Structure matters. Storage protects it.
Night Routine :For Glueless Wearers
• Remove before bed

• Lightly brush from ends upward

• Store properly to maintain form